The Kano Model

What you will learn

• Study Three Categories of Requirements.
• Study Dissatisfiers (Subconscious Requirements).
• Study Satisfiers (Conscious Requirements).
• Study Delighters (Unconscious Requirements).

Lesson summary

This lesson introduces The Kano Model within the Eliciting Requirements module. It provides a structured overview of requirements sources, stakeholder management, the Kano model, and the five categories of elicitation techniques. The main areas are Three Categories of Requirements, 1. Dissatisfiers (Subconscious Requirements), 2. Satisfiers (Conscious Requirements), 3. Delighters (Unconscious Requirements), The Kano Curve. The learning objectives are to study Three Categories of Requirements; study Dissatisfiers (Subconscious Requirements); study Satisfiers (Conscious Requirements). You will see how the terminology fits into practical requirements-engineering work, which distinctions matter for the Foundation Level syllabus, and where candidates commonly confuse closely related ideas. The complete lesson adds worked examples, comparisons, interactive revision activities, and short checks that help you apply the concepts instead of memorising isolated definitions. Use this preview to understand the scope and decide where the lesson belongs in your study plan; enrolment unlocks the full written explanation and exercises.